SEO & Digital Visibility Proposal
Fishmonger — Nashville & Atlanta
New website · Organic search · Google Maps · Multi-location visibility
Prepared by
Fishmonger's current site is a minimal WordPress page with virtually no indexable content—no location pages, no menu content search engines can read, no keyword targeting, and no local SEO signals. It currently ranks for just 22 organic keywords with an estimated 361 visits/month. For a Michelin-recognized restaurant with two markets, that's leaving thousands of monthly searches on the table.
We propose building a purpose-built marketing website designed from the ground up to rank for high-value seafood keywords in both Nashville and Atlanta. Every page will be structured for search visibility, local signals, and conversion—turning Google searches into reservations and orders.
Source: Google Ads keyword data, Nashville DMA (1026083) and Atlanta DMA (1015254). Volumes reflect local monthly averages.
| Keyword | Vol (Local) | KD | Opportunity |
|---|---|---|---|
| seafood restaurant nashville | 1,300 | 19 | Primary Target ✓ |
| fish restaurant nashville | 1,300 | — | Primary Target ✓ |
| lobster roll nashville | 150 | 3 | Easy Win |
| oyster bar nashville | 140 | 51 | Moderate |
| crab legs nashville | 170 | 5 | Easy Win |
| seafood market nashville | 320 | 7 | Easy Win |
| seafood near me (Nashville) | 4,400 | 77 | GBP + Proximity |
| Keyword | Vol (Local) | KD | Opportunity |
|---|---|---|---|
| seafood restaurant atlanta | 2,400 | 12 | Primary Target ✓ |
| fish restaurant atlanta | 2,400 | 30 | Primary Target ✓ |
| lobster roll atlanta | 250 | 0 | Easy Win |
| oyster bar atlanta | 320 | 8 | Easy Win |
| crab legs atlanta | 210 | 20 | Moderate |
| seafood market atlanta | 1,000 | 5 | Easy Win |
| seafood near me (Atlanta) | 14,800 | 77 | GBP + Proximity |
| Keyword | National Vol | KD | Traffic Potential | Strategy |
|---|---|---|---|---|
| blackened grouper sandwich | 100 | 0 | 250 | Own This Term ✓ |
| lobster roll nashville | 150 | 3 | 350 | Dedicated Landing Page |
| lobster roll atlanta | 250 | 0 | 50 | Dedicated Landing Page |
KD = Keyword Difficulty (Ahrefs, 0–100 scale). Local volumes from Google Ads. "Near me" keywords are primarily won through Google Business Profile optimization and proximity signals, not traditional on-page SEO.
Each location gets its own optimized page with unique content: neighborhood context, directions, hours, and keyword-targeted copy. This is the foundation for ranking in both organic results and the Google Maps local pack.
Fishmonger's blackened grouper sandwich sold 30,000 units across three Atlanta locations last year. A dedicated landing page for this item targets a keyword with KD 0—meaning virtually no competition. This is an easy, high-value win that drives food-intent traffic directly to Fishmonger.
Week 1–2: Content strategy, design, and development
Week 3: New site goes live, SEO signals begin building
Month 2–3: Rankings begin moving, citations and backlinks accumulate
Month 4–6: Meaningful organic traffic and Maps visibility
The website is built for search performance using existing brand assets and photography.
Keywords like "best seafood restaurant nashville" or "best seafood atlanta" are highly desirable — but Google treats them differently. The top results for "best" queries are almost always data aggregator sites that publish curated lists: Yelp, Eater, The Infatuation, TripAdvisor, Nashville Guru, and similar publications.
Google does not reward a restaurant's own website claiming to be "the best." Self-promotional "best" claims are seen as biased, and Google instead serves third-party editorial content for these searches.
The path to appearing in "best" results is through earned media — getting featured on those lists, not by optimizing your own site for the word "best."
We can run a dedicated outreach campaign to get Fishmonger featured on "best of" lists, food blogs, and local media in both Nashville and Atlanta. This is closer to PR work than SEO, and is billed at our agency rate of $200/hr on an as-needed basis.
Important: Any mentions or features you earn should include a backlink to the website. These editorial links are among the most powerful SEO signals available — every placement does double duty by boosting brand visibility and building the domain authority that helps all other keywords rank faster.
6-month commitment: $1,500/mo prepaid at the start of each month. Month-to-month: $1,200/mo prepaid, cancel anytime with 30-day notice. Website build: 50% deposit to start, 50% balance at go-live.